PAGES TO INCLUDE IN YOUR WEBSITE
What pages need to be included on
your website? The answer varies for each type of business and depends on
how informative you want your website to be for potential clients. Below
is a list of sample pages for you to consider while you plan out your
website.
Feel free to change the headings for these website sections if
you'd like to add more personality to your site! For example, your "About Us"
page can be titled, "Who We Are" or "Get to Know Us".
Your business website, at minimum, should include the following pages:
- Home Page
- About Us
- Our Services - A listing of the different services you provide, along with
a short description of each. If some or all of your services require a more
in-depth description, a link to more information should take the viewer to a
separate page for those services.
- Contact Us – This can range from a simple listing of your contact
information to a more complex "information form", with a range of questions on
your prospect's needs.
Service business sites should include:
- Client Listing
- Testimonials - These can be on their own page, listed on the client page,
or distributed throughout the site.
- Request a Quote
- Product Description(s) - With photos, details, pricing, and "Add to Cart"
capabilities
- View your Shopping Cart
- Check Out
- PR/News Pages
These pages add credibility and information to your site, and they give
visitors an incentive to return time and time again.
- News - Current as well as past articles
- Press Room - Press releases
- Articles - Articles written by your firm or principals will give you
"expert" status, as opposed to articles written by outside sources.
- Newsletter
- Media or Press Kit
Additional Business Pages
These pages may be appropriate, depending on
the type and size of your business:
- Company Mission
- Company Vision
- History
- Case Studies
- Why Choose Us?
- Biographies of your Team Members
- Jobs or Opportunities
- Map and/or Directions
- Details about, schedule of and sign up for Events/Classes/Workshops
- Downloads - PDFs, brochures, presentations, and software demos or
programs.
- Statistics, Research or Studies - Either conducted by your firm, or
related to your firm, clients or industry
- Pricing - If you sell products, your pricing should be listed in your
shopping cart. If you are a service business, whether or not you list your
pricing depends on the standards in your industry; you don't want to price
your services on your site if you don't have to!
- Demonstrations of Your Capabilities or Skills
- References - These are more formal and longer than standard testimonials.
- Portfolio (for artists, designers, writers, and other creative
professions)
- Sound Clips (for entertainers, bands, DJs, and speakers)
- Samples of our work (for other professions, as appropriate)
- Resume(s)
Additional Information Pages
- Resources - Other services that are compatible with yours, or links to
places online where you can learn more.
- Audio clips - A sound clip of you talking about your business makes your
website visitor feel as though they know you. You could also provide Audio
Testimonials for more punch.
- Video Clips - According to web trend forecasters, video testimonials are
quickly becoming the next big thing for building credibility.